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4 Stories Exploring Different Big Data Analytics and Applications
Throughout the business and marketing worlds, data is dominating the conversation. From collecting data and pulling insights to practical applications and privacy concerns, organizations are exploring...
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7 Modern Marketing Mistakes and How Your Organization Can Avoid Them
A good deal of marketing involves trial and error. Organizations test, see what gets a response and develop best practices from there. The key is to find what works and optimize it for maximum...
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5 All-Time Most Popular Blog Posts from Eleventy Marketing Group
It’s celebration time over here at eleventy marketing group. Just what are we clanking glasses and toasting to? The 50th post in the history of the eleventy blog! For the past year and a half—week...
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6 Reasons Color Can Make a Big Difference in Your Marketing
In marketing, first impressions are everything. With so much information overload at every turn, people now only glance at a website, mail piece or video to decide whether it’s worth their time. Appeal...
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3 Reasons Why Social Media Really Matters to Your Business
On April 15, many of us learned about the tragedy in Boston through social media. We began seeing reports on Twitter or caught comments from friends on Facebook. As details emerged, the social...
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10 Figures Forecasting Brand and Direct Response Online Advertising in 2013
There are a lot of businesses and nonprofits out there. So many, in fact, it’s increasingly difficult for consumers to keep track or distinguish them from one another. Therein lies the power of...
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24 Stats & Tips for Better Reaching People on Six Major Social Networks
Just when you think the social world can’t get any bigger, new stats emerge proving you wrong. Social media keeps on growing and expanding. That massive reach is why social media remains an essential...
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6 Ways To Add Some Sizzle To Your Marketing This Summer
We know summer doesn’t officially begin until June 21. But the kids are out of school, the sun is in the sky—for all intensive purposes, summer has arrived. That means it’s time to ask the age-old...
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9 Numbers Showing Email Marketing Is Alive, Well and Effective
Ah, email. Once a revolutionary means of communication, it’s now settled comfortably—like mail, phone, texting and social media—into a supporting role within our multichannel messaging routines. Email...
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3 Valuable Marketing Resources To Check Out This Week
It’s that time of year again. We’re halfway through 2013, and we’re starting to see more and more results from studies of 2012 marketing numbers coming to light. That means more valuable insights are...
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5 Easy And Effective Ways To Promote Your Blog Posts
Every business and nonprofit should have a blog. It’s hands down the single best way to drive traffic to your website. But you not only need to establish a blog and maintain it by regularly posting...
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2 Best Places To Focus Your Brand’s Social Media Marketing
The social media landscape is constantly evolving. New social networks are popping up all the time and existing networks are regularly adding new features. The way people use the different social sites...
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5 Powerful Tips To Differentiate Your Lead Generation Website
If there’s one place you always know people are, it’s on the Internet. Any time of day, around the world, millions of people are browsing the Web. It’s the store that never closes. That means there are...
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9 Answers To Why, When And How You Should Update Your Brand Logo
Recently, Yahoo snagged some headlines by updating their iconic logo. The company launched a marketing campaign around the logo redesign where they posted a different logo on the site every day leading...
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6 Essential Elements Missing From Your Nonprofit Website
For nonprofit organizations, an effective website is essential for success. With all the nonprofits out there these days, potential donors use nonprofit websites as a screening tool. Basically, they...
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13 Reasons You Need To Optimize Your Website For Mobile Right Now
You may have noticed a lot of people have smartphones these days. And they’re using them to access the Internet more than ever. From price shopping in stores and Googling on the go to checking out...
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11 Top Tactics For Nonprofit Growth In 2014 (And Beyond)
At last month’s FundRaising Success Virtual Conference & Expo, eleventy group’s own Angie Moore moderated two interesting and informative panel discussions. The first session (which we detailed in...
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10 Ways To Get A Bigger Bang From Your Business Blog
At this point, every organization (business and nonprofit) should have a blog. There’s really no better way to put your professional expertise on display in the online world and drive traffic to your...
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Top 10 Most Popular Marketing Posts Of 2013
We’ve reached the final month of 2013, and what a year it’s been. Organizations have faced a lot of unique marketing challenges this year—from finding ways to juggle all the different aspects of...
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5 Key Areas To Focus On In Your Marketing Strategy This Year
The marketing landscape—particularly digital marketing—is constantly changing. You have to stay on top of the latest trends, while continually managing your existing efforts. That’s where marketing...
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